A new trend of "hybrid display boutiques" hits Kate Spade through touchscreen window displays, allowing pedestrians to shop 24 hours. Located in the heart of NYC, Kate Spade "Saturday," the new line offered exclusively through this boutique display, has a vacant interior and is only making use of the outside.
The yellow paint, glamour lights and optimal touchscreen make this unique innovation very appealing to pedestrians and shoppers alike. With their virtual grocery stores, South Korea may have been the first to adapt virtual retail. Expect to see this trend grow throughout major cities around the world.