Outdoor movie theaters are nowhere near a new phenomenon, but add a hot tub in the mix and you've got a whole new experience. Running through September in a couple of rooftops throughout East London, groups can reserve inflatable tubs, cocktails and movies.
For those "germaphobes," not to worry, each of the tubs are cleaned before and after every viewing. Hot Tub Cinema plans on expanding into different cities as they grow their core user base. Cities in the US like Miami, Las Vegas and Los Angeles will likely replicate this offering in the coming months.