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May 27, 2018 2 min read

It's 2018 and we're seeing an interesting emergence of art, commerce, music, technology and more. The new buzzword (or old depending when you're reading this) is collaboration and it seems like every brand/company/artist is capitalizing on this. Some that don't really make sense and others that are pretty awesome.

Are influencers still influencing? Depends on who you ask. Instagram has revamped its algorithm and made it very pricey to get impressions. This will likely last until another competitor threatens their position, but it's unlikely they'll be unseated in 2018. 


Social Media --- specifically social networks might be the main reason we're seeing vanity as a very potent drug and one in which may be more deadly than opioids. We don't have any real data or research behind it, but rapper Pusha T pours out his soul on the subject in the following verse from his latest album Daytona: 


"Never trust a b**** who finds love in a camera / She will f*** you, then turn around and f*** a janitor"



Back to the connection between FAME AND VANITY their definitions are as follows:

VANITY - Excessive pride in or admiration of one's own appearance or achievements.

FAME - The condition of being known or talked about by many people, especially on account of notable achievements.

The connection is obvious, but with the advent of social media, everyone immediately embraces vanity and microcosms of fame begin to erupt. This can be debated and discussed, but what's the main point of this stream???

Understanding the connection helps to better understand what's going on in the world around us. From the latest sneaker drop to being on the brink of nuclear war. VANITY is at an all-time high and we think it's important to capitalize off of it. 

In the meantime, take a look at our vibrant new arrivals collection and VANITY in which we offer the world. 

Cheers and thanks for reading!

Sent from laptop, please excuse brevity (we just don't really feel like editing, you'll get the us). 

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