Joining the ranks of Fendi, Louis Vuitton, Celine and Dior, Ms. Fenty Beauty herself will be signing with the luxury conglomerate LVMH. The details of the deal are yet to be confirmed and it's hard to speculate exactly what it will consist of, but it will definitely be a landmark deal unlike any other.
We've seen the massive success of Fenty Beauty, Fenty Puma and plenty of high fashion collaborations Rihanna has done over the years. One of our favorites was the futuristic Dior collaboration that Rihanna helped design in 2016 as brand ambassador. A classy and futuristic style, the limited-edition gold frame sunglasses sold-out quickly, when first released.
For her latest deal with LVMH, price points and products have yet to be determined, however we'll likely see her successful signature in a new wave of products that everyone will want shortly. It's pretty much inevitable.