JCDecaux take billboards to an entirely new level with the help of Zaha Hadid Design. Entitled "the kensington", the actual structure is bound by a curvilinear ribbon of matt steel.
"Commissioned zaha hadid design to develop a landmark advertising structure in london that integrates public art, contemporary design and digital media. as such, the billboard intends to provide brands with a distinctive communications channel that combines the latest in digital screen technology with an original structural design."
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