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March 23, 2020 1 min read

Just because most of the United States is under quarantine (as well as the UK, Paris, Italy and a lot more countries), doesn't mean fashion is going away. It's actually quite the contrary. Thanks to the social networks (Instagram, Tumblr, Snapchat and more), people are still excitedly showing off their outfits and pre-dinner, living room attire.


The American and European fashion retail economy has essentially come to a complete halt. However, it's not stopping or dropping resale prices on sneakerheads' favorite destinations. Even vintage merchants on places like Depop are making it a point to continue their side hustles and even sacrificing their health to get their goods shipped out in a timely manner.

Fast fashion department stores on the other hand such as Zara, H&M and traditional retail giants like Nordstrom have closed almost all of their locations due to the Coronavirus outbreak. Online sales, although still active, have hardly made a dent for their bottom lines. Quarters two & three will likely take a significant for these major retailers, however it will not ultimately kill them off.

"Isolation may prove to be the father of innovation"

In the end, retailers, shopper behavior and the world as we know it will never be the same after this outbreak fizzles out, but the true winners will be those that adapt into the future. Whether that means piloting artificial intelligence through virtual shopping apps or delivering custom fashion accessories to client homes, now is the time innovative retailers can test, market and share ideas that will eventually set them apart from their peers. 

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