“Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
This may come as a surprise to some, noting the fact that Beyonce's husband Jay Z is currently PUMA's Creative Director for men's basketball, and thus would believe that PUMA made a bid for IVY PARK. However, three stripes ultimately won out in this deal.