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April 04, 2019 1 min read

Adidas might've just hit the jackpot by signing the one and only Beyoncé. Joining the ranks of Pharrell and Kanye, Beyoncé will be re-launching her own women's activewear line IVY PARK

BEYONCÉ

“Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

This may come as a surprise to some, noting the fact that Beyonce's husband Jay Z is currently PUMA's Creative Director for men's basketball, and thus would believe that PUMA made a bid for IVY PARK. However, three stripes ultimately won out in this deal. 


1 Response

Katrina Harrington
Katrina Harrington

January 10, 2020

will you be selling the new Ivy Park Adidas ?

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