Adidas might've just hit the jackpot by signing the one and only Beyoncé. Joining the ranks of Pharrell and Kanye, Beyoncé will be re-launching her own women's activewear line IVY PARK.
“Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
This may come as a surprise to some, noting the fact that Beyonce's husband Jay Z is currently PUMA's Creative Director for men's basketball, and thus would believe that PUMA made a bid for IVY PARK. However, three stripes ultimately won out in this deal.
Built in 1996, the Museum of Contemporary Art is situated in the city of Niterói, Rio de Janeiro, Brazil. This futuristic landmark was designed by Oscar Niemeyer to house some of the world's finest exhibitions.
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