Adidas might've just hit the jackpot by signing the one and only Beyoncé. Joining the ranks of Pharrell and Kanye, Beyoncé will be re-launching her own women's activewear line IVY PARK.
“Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
This may come as a surprise to some, noting the fact that Beyonce's husband Jay Z is currently PUMA's Creative Director for men's basketball, and thus would believe that PUMA made a bid for IVY PARK. However, three stripes ultimately won out in this deal.
Take a break from the 24-hour apocalyptic news cycle with three of our favorite online art magazines. We're not taking anything away from the seriousness of this epic pandemic, but if you're anything like us, your flight or fight response could use a much needed break.
Art Basel Hong Kong 2020 was scheduled to run from March 18th-25th, however the Coronavirus pandemic ended any possibility of this. As the world currently suffers through one of the worst virus outbreaks in modern history, a silver lining may be on the horizon in the form of how we view art today and in the future.
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