Join us in donating to the KNOW YOUR RIGHTS CAMP 

0

Your Cart is Empty

May 18, 2018 2 min read

It's in schools, boardrooms, street corners and everywhere else you can imagine. Not social media, not reality tv, not iPhone cameras, not boycotts, not fake or real outrage, not bots, not memes, not vegan diets, not democrats, not republicans, not independents. Those are all just the ingredients that are on display. It's the homogeneous culture in which today's society functions in (this article's thesis statement). In other word's, the rat race of life is now more predictable than ever (we can't prove that). 

This isn't necessarily a bad thing. For there are many out there that acknowledge this and try with every intention to shake the norm and create a delta in the lines of being; ultimately living a life less ordinary (deep thought, marinate on that one).

There are others that love routine and enjoy their summer trips to Paris, Vegas, or both

So what does this mean and why does it even matter? For those of us that sometimes feel stuck in line, away from our loved ones, have a poor style of dress, even poorer taste, suffer through bad relationship advice etc... it's good to get some perspective and maybe look at other ways of solving YOUR life's goals.

Retail therapy can help, but it's not the only answer. Sometimes it's just reading a really good biography on the trials and triumphs of someone you look up to. Other times it's watching a really good movie on a Sunday afternoon. This article is meant to spark some sort of reflection on oneself and in someways help you understand that this "assembly line" culture isn't for everyone, ESPECIALLY NOT FIZZM. 

Do things different, not just for the sake of it, but because it will likely bring results that you could have never imagined. Visualizing can help guide you, but it's more so the act of shaking the norm(repeating theme). 

When people do things differently, it's typically hated on at first. Insert great quote - "first they ignore you, then they laugh at you, then they fight you, then you win." -Gandhi.

Win, in the interpretation of this Fizzm author can be mean a whole host of things, but we'd guess he means morally. And isn't that what all of us want? To win morally and be happy with the people we are and to look as fly as possible in this new Prada jacket. A cheap plug fine, but form follows function and when you stay fly, you don't have to get fly.

Please refer to Gucci Mane to expound on his interpretation of Sauce to fully understand our point here. 


Leave a comment


Also in [market research]

PERRIER® Taps Takashi Murakami For An Exciting New Art Collaboration
PERRIER® Taps Takashi Murakami For An Exciting New Art Collaboration

September 16, 2020 2 min read

Pop artist extraordinaire Murakami is no stranger to epic collaborations. In the past, he has collaborated with many big names such as Kanye West, Louis Vuitton, Supreme, Vans, Kid Cudi, and now Perrier.
Usain Bolt x Hublot Deliver Three Newly Designed Custom Timepieces
Usain Bolt x Hublot Deliver Three Newly Designed Custom Timepieces

August 24, 2020 1 min read

The world's fastest man also has a keen eye for luxury watches. Usain Bolt teamed up with the ultra-luxury and celebrity favorite Hublot, for three custom-designed versions of their Big Bang Unico timepiece collection. 

An Aston Martin £50,000 Bottle of Whiskey That James Bond Would Love
An Aston Martin £50,000 Bottle of Whiskey That James Bond Would Love

August 05, 2020 1 min read

Ultra rare is just the tip of the iceberg in describing the latest concoction by Aston Martin. Teaming up with Bowmore, a single-malt Whiskey dating all the way back to Scotland 1779, Aston Martin lent its DB5 piston, to create a bottle of whiskey unlike any other.