If you follow Lebron James on Instagram, you might've gotten a peak of the future. His endorsement of the wireless "Powerbeats Pro" look much cooler and way more comfortable than any airpod, wireless earphones or bluetooth headset on the market today.
From the quality of sound, in-ear comfort and stylistic appeal of the Beats By Dre brand, these new Powerbeats might cannibalize its own family in the Apple Airpods. Starting out at $250, it's likely that these will sell out similarly to how the Airpods 1 and 2 have done in the recent past.
It'll be interesting to see the future collaborations and campaigns for the Powerbeats earphones. Being that they're used more for athletics and sports, we'll likely see more collaborations in that vain.