The new wave of future shopping is here citing Apple and Burberry as the leaders in what will be known as "R Message." The new technology will allow VIP customers to text Burberry staff in-store about any and everything they want regarding the luxury retailer. Staff will also have easily retrievable information about their best customers, including birthdays, shopping habits and more.
This week marks the dawn of a new era of shopping for Burberry's high-end clientele, which could potentially change the way we all shop in the future.
Some compare "R Message" as a retail specific WhatsApp messenger that will allow direct purchasing options using Apple Pay as well as booking direct appointments for new releases or styling.
Although these are just the initial stages of the partnership, we may soon see more futuristic features including holographic virtual styling, customizations of outfits and more.
This isn't the first partnership between Apple and Burberry, the two companies collaborated on a curated channel for iTunes as a Burberry branded music experience.
Ultra rare is just the tip of the iceberg in describing the latest concoction by Aston Martin. Teaming up with Bowmore, a single-malt Whiskey dating all the way back to Scotland 1779, Aston Martin lent its DB5 piston, to create a bottle of whiskey unlike any other.
According to their website, Bowmore sees their partnership with Aston Martin as a "definitive moment in history" where they share a special 1964 distilled "Black Bowmore" in the limited-edition hybrid bottles. With only 25 bottles releasing later this Fall, the hefty £50,000 ($65,000) price tag.